January 22, 2019Joe Kaplan for 30 years has sold everything from breakfast cereal to exotic financial instruments with astounding success. What’s more, Joe knows why he’s a master salesperson and what profitable selling really demands. And now, so will you. Host Bart Jackson challenges Kaplan with a series of real sales situations for which Joe will provide practical solutions and wise counsel. Kaplan was the expert Nabisco turned to when they needed to display their new products onto competitive shelves; that Post Foods brought on to handle its merchandising and sales operations; and that Western Union hired to develop innovational promo programs. He has designed sales teams and designed strategies for countless firms. Every person of business must be able to sell. Tune in and better your own skills with aid from the master.
Judging Beer, Wine, Spirits – Who? How? & How Profitable?
January 14, 2019Jerald O’ Kennard holds what many would call the dream job in the dream company. He and his firm, The Beverage Testing Institute, make a very tidy living sampling and competitively rating hundreds of the best wines, beers, and hard…
The World’s Best Memory – Lessons To Remember
January 7, 2019If you can memorize the order of 59 packs of playing cards in a single sitting, you might, says Guinness World Records, give Dave Farrow a run for his money. Host Bart Jackson brings on this astounding memory phenomenon who…
News & Notes
Vision that engages only the imagination is fantasy. Vision that also engages the back and brain is called business.
Afterthought: The surest way to inspire people to place their shoulders, sweat, and effort behind your marvelous new plan is to make sure that a) it holds some reward for them personally, and b) make darn sure it really is achievable.