Jennifer James

Jennifer James is CEO/President of My Active Ego, which offers ladies of all sizes smartly styled, thriftily priced active and leisurewear.  “It’s all very well and good to tell a plus-size woman that she needs to hit the gym and work out” says Jennifer, “but what is she going to wear when she goes there?”  The J J Collection’s answer is a stunning array of outfits from the Active Ego and other lines.  The sheer popularity of Jennifer’s designs have brought her hobby-business into a burgeoning empire in the cutthroat world of clothing.   In less than five years, Active Ego styles now grace Neiman Marcus and a host of big box retailers as well a thriving online market.  Spying and seizing the unfilled niche, Ms. James has developed Active Ego Sport which offers plus-size clothing for the college fans as well as those avidly rooting for the Dallas Wings.  “Now everyone can get behind their team in style,” she laughs.

A Dallas native by birth, a business analyst by training, Jennifer has always been a venturesome, joyous entrepreneur deeply right through to her very core.  While working as a salaried professional analyst/tech-implementer for several Texas firms, she began brewing and planning new enterprises.  Prior to founding the J J Collection, Jennifer developed a venture with The Bachelorette show’s first African-American winner, Rachael Lindsey.  To would-be designers who are seeking to follow in her footsteps and place their brands in major outlets, Jennifer advises, “First, do your market research – it will give you the courage you need.  And second, craft a message that offers a solution to whomever you are speaking.”  Wise words indeed.

To learn more about Jennifer James visit www.myactiveego.com.