Dan Gregory and Kieran Flanagan

Dan Gregory and Kieran Flanagan, after running a wildly successful advertising agency, decided that they wanted to make more of a beneficial impact.  So using their combined insights, they delved into human behavior and through their studies have developed a far more honest and accurate picture of we homo sapiens actually are.  No – we are not some idealized automatic creatures who always think logically, and act rationally, according to others’ definition of nobility.  We are, they demonstrate, Selfish, Scared, & Stupid (their book’s title) in ways that have served us well since we were Neolithic flint chippers.

To spread this highly sensible and profitable gospel, Dan and Kieran founded The Impossible Institute which is where top corporate heads from Singapore to Secaucus to Sydney turn when they seek to find out what is really driving their customers and employees.  They’ve helped Coca Cola grow more sensible and effective – maybe they could do the same for you.  Why not take a moment and visit them www.theimpossibleinstitute.com