Hidden Persuaders of Artificial Intelligence Marketing – What’s Here, What’s Coming
August 13, 2019
Marketing/Artificial Intelligence authority William Ammerman reveals how the digital realm of cyber-seduction is changing our society and ourselves.
Somewhere out there a connected network of very, albeit artificially, intelligent machines is gathering vast amounts of data about you, your activities, your preferences, even your personal health. All the better for some company to more effectively customize its marketing pitch to you. Host Bart Jackson invites top digital marketing-and-A.I. authority William Ammerman to explain how machines are tracking, sensitively interacting, and nudging the decisions of we humans who created them. Author of The Invisible Brand, Marketing in the Age of Automation, Big Data, and Machine Learning, Ammerman explains the psychotechnology revolution that brings billions of marketing messages into play, and how machines literally transform these messages into learning experiences to improve their goals. Tune in and discover how the digital realm of cyber-seduction is changing our society and ourselves.
Guest: William Ammerman