Eighty-five percent of American women and more than half of U.S. gentlemen dab some on each day, making perfumes a $40+billion industry.  My featured guest, fragrance master Sevi Adat guides you through the exotic process of how alluring scents are initially conjured, refined, and made attractive to a scent-sophisticated public. For more than 20 years around the globe Mr. Adat has designed everything from the subtly enhancing perfumes for Chanel to soothing scents for Glade Air Fresheners.  He welds the wishes of retailers with the capabilities of chemists to meet customer desires.  His is truly a nose of renown.